ABOUT JONAS

Jonas is the Managing Director of La Colomba UK, where he advises consumer businesses, investors and manufacturers on growth strategy, international expansion and operational transformation. He specialises in grocery retail, consumer packaged goods, foodservice, sports and automotive, working with organisations to improve commercial performance and build scalable operating models.

His work combines strategic thinking with hands-on implementation. He supports leadership teams in identifying growth opportunities, entering new markets, building commercial partnerships, redesigning operating models, strengthening procurement and manufacturing networks, and improving organisational capabilities to deliver sustainable results.

Examples of Jonas's work include:

• developing international growth strategies, route-to-market models and commercial operating models for consumer businesses entering new markets

• leading market entry programmes across Europe and the Middle East, establishing distributor networks, securing national retail listings and developing manufacturing partnerships

• advising investors, corporate clients and financial advisers on commercial due diligence, market attractiveness assessments and post-acquisition value creation

• supporting leading consulting firms on operational transformation programme, commercial strategy, international expansion and transaction-related engagements

• designing sourcing, procurement and operating models for retail organisations to improve margins, optimise COGS and strengthen international supplier and manufacturing networks

• Driving retail performance improvement for a global automotive OEM, working directly with dealerships to strengthen sales effectiveness, service-to-sales collaboration, operational consistency and management capability, while supporting the implementation of OEM initiatives

• leading commercial transformation programmes covering sales effectiveness, pricing, portfolio strategy, product innovation and organisational capability development

• directing cross-functional programmes involving commercial, supply chain, manufacturing, finance, regulatory and R&D teams to accelerate execution and bring new products and partnerships to market

Prior to founding La Colomba UK, Jonas held international commercial leadership roles within leading consumer businesses, where he led expansion into more than 30 international markets. He negotiated partnerships with retailers, distributors and manufacturers, developed international sales organisations and supported the launch of new products and categories across Europe and the Middle East.

Alongside his client work, Jonas contributes perspectives on international food and consumer markets and has been quoted by industry publications on topics including food policy, supply chains, international trade and the evolving European consumer landscape. Since 2020, he has served as a pro bono Start-up Coach and Advisor at the HEC Paris Incubator, supporting early-stage companies on commercial strategy, international expansion and organisational development.

Expertise

• Consumer Packaged Goods

• Retail

• Foodservice

• Automotive

• International Growth Strategy

• Market Entry

• Commercial Transformation

• Business Development

• Commercial Due Diligence

• Private Equity

• Go-to-Market Strategy

• Cross-border Operations

• International Partnerships

• Supply Chain Strategy

• Manufacturing Partnerships
  

Past experience

Yofix Probiotics
Head of Global Business Development

itsu grocery
International Sales Manager

WOW Food & Drinks
EU Business Development Manager

Coldpress Foods
National Account Manager

Education

INSEAD
Strategy and Financial Performance Programme

KEDGE Business School
MSc, Marketing

Aix-Marseille University
BSc (Hons), Sports Science

Languages

French
Native

English
Fluent

Spanish
Professional proficiency